You know you need "to do SEO" but with so many factors of influence, how do you prioritize tasks and invest your time wisely?
Whether your website is already ranking effectively or it is virtually non-existent, here are my top 10 tips for improving your site's performance on Google. While Google is constantly fine tuning their algorithm, these 10 factors are essential best practices that are considered timeless because they ultimately support how human's experience and interact with your site.
For my clients it's important that I check in often with site statistics and consistently optimize for usability and helpfulness to keep their website in tip-top shape.
Quality content is still king: Google's algorithm updates prioritize high-quality, relevant, and informative content that answers users' search queries effectively. Identify the information your target customers need to know and start blogging about it!
User experience matters: I like to think of UX factors as 'digital hospitality.' Google considers page load speed, mobile-friendliness, and easy navigation to determine a website's user experience. It's really just writing and designing in a way that anticipates needs and respects peoples time on your page.
E-A-T is essential: Google values expertise, authoritativeness, and trustworthiness (E-A-T) of websites and content. Flex content that demonstrates expertise and authority in your industry, it helps people trust your insights or product and if it validates that you know what you're talking about, Google will also trust you and reward your site with higher search rankings.
Optimize for featured snippets: Coming back to digital hospitality again... Featured snippets help you 'get to the point' and help people find what the y are looking for with no time wasted. They are the direct answers that appear at the top of search results and they can significantly improve your visibility and click-through rates.
Focus on long-tail keywords: Long-tail keywords are specific and less competitive search queries that can help improve your ranking and attract targeted traffic to your website. A unique niche attached to your product or service can have a huge impact on tapping into an untapped segment and blowing up traffic on your site.
Improve website loading speed: Google's algorithm values fast-loading websites. Optimizing your website's speed can improve your SEO ranking and user experience.
Optimize for local search: Local SEO is essential for businesses with a physical location. Optimizing your website and Google My Business listing for local search can help you appear in local search results.
Backlinks still matter: Quality backlinks from authoritative websites can help improve your SEO ranking.
Utilize structured data: Structured data helps search engines understand your website's content better. Adding structured data to your website can improve your visibility in search results and increase click-through rates.
Prioritize mobile optimization: With the increasing use of mobile devices, optimizing your website for mobile is essential. Google's algorithm prioritizes mobile-friendly websites.
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